Ever since Instagram launched its Stories addition, they’ve been slowly copying some of Snapchat’s defining features. Now, two of the most popular social media apps in the world are functionally going head-to-head, and with billions of dollars and egos at stake, this war for your time and attention isn’t slowing down soon.
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COMPLEX is a community of creators and curators, armed with the Internet, committed to surfacing and sharing the voices and conversations that define our new America. Our videos exemplify convergence culture, exploring topics that include music, sneakers, style, sports and pop culture through original shows and Complex News segments. Featuring your favorite celebrities, authoritative commentary, and a unique voice, our videos make culture pop.Instagram is Coming for Snapchat: A History of Social Media Rivalry