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Seo training in Ameerpet – Online SEO Training Syllabus

Internet & Search Engine Basics

What is Internet Marketing ?
Importance of Internet Marketing
Types of Internet Marketing Methods
How the search engine works ?
Understanding the SERP
Using Search Operators
Google Search Engine Architecture
Google Algorithm Updates
Page Rank Technology
Panda, Penguin and Humming Bird Update and its Importance
Google WebMasters Tools

Adding a Site and Verification Process
Basic Settings
Geographic Settings
Search Queries Analysis
Backlink Analysis
Internal Link Analysis
Site Links
Crawl Errors
Google Fetch
Blocking the Crawler and blocked pages
Sitemaps
Remove URLS from index
HTML Suggestions
Keywords Research and Analysis

Introduction to Keyword Research
Business Analysis
Types of Keywords
Keyword Research Methodology
Keywords Analysis Tools
Competition Analysis
Preparing a Keyword List for Project
Localized Keywords Research
On-Page Optimization (Onsite)

Basics of Website Designing / Development.
Analysis of website for content, design and code.
Domain names and Exact match domain concept.
Filename Optimization
Title Tag Optimization
Meta Tags Optimization
Headers Optimization
SEO Content Writing
Page Speed Optimization Tool
Anchor Links Optimization
Internal Link Strategy
Image Tag Optimization
Footer Optimization
Creating Sitemap
URL Redirecting Techniques (301, 302)
Robot.txt File
Google SEO Guidelines
Off-Page Optimization (Offsite)

Introduction to Offsite Optimization
Linking Building Methodology
Directory Submissions for SEO
Social Bookmarking
Local Business Listing (Local SEO)
Classifieds Posting
Forum Signatures and Commenting
Blogging Concepts
Press Release Submission
Article Submissions
Video Submissions
Social Media Optimization Techniques (Basics)
Tracking the Links and Page Rank
Avoiding Spam Links
Reports and Management

Website Position Analysis
Introduction to Google Analytics
Installing Google Analytics
Basics of Google Analytics
Visitors Reports
Geographic Reports
Traffic Sources Reports
Keywords Reports
Goals and Conversions
Google Adsense

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