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Exclusive Free eCommerce SEO Training Session & Workshop


Gareth Daine and SEMrush are proud to present an EXCLUSIVE and FREE eCommerce SEO training session and workshop.

If you’re an eCommerce store owner or someone who is considering getting into the eCommerce space, then this event is for you.

Even if you’re seasoned marketing professional working in the eCommerce space, this event is still for you as we’ll be revealing eCommerce SEO strategies that work.

Find Out More Here:

The Speakers & Organisers

Fernando Angulo

Fernando Angulo is the head of international partnerships at SEMrush, a leading online service that provides competitive intelligence including, keyword research, paid research and backlink analysis.

Gareth Daine

Gareth Daine is an SEO and content marketing specialist with over 10 years experience in digital marketing. He’s also a veteran software engineer of 20 years and specialises in eCommerce development & SEO.


SEMrush started out in 2008 as a small group of SEO and IT specialists united by one mission — to make online competition fair and transparent, with equal opportunities for everyone. After seven years of trailblazing experiments and constant progress, they’ve grown into the world’s leading competitive research service for online marketing.

Badass Marketers & Founders (BAMF)

BAMF is a Facebook Group that includes over thirty venture capitalists with a network worth over 1 BILLION, hundreds of successful entrepreneurs, and expert growth hackers.

Josh Fechter is the group’s founder and he provides the best step-by-step guides to hacking any social media platform.

The Event

On Thursday, September 14th, 2017 you’re invited to join Fernando Angulo (SEMrush) and myself for this free eCommerce SEO training session and workshop taking place in Liverpool.

This is a free, full-day event where you’ll get to learn the EXACT strategies you’ll need to succeed with eCommerce in both organic and paid search.

The event is organised into 2 sessions, morning and afternoon.

The morning session will be taken by Fernando Angulo from SEMrush and he’ll be covering the following topics:


Introduction to the Workshop10:00 AM

A brief introduction to the SEMrush workshop, including an overview of the aim of the workshop and the included activities.

Part I: eCommerce SEO – 10:10 AM

• What is SEO?
• Traffic Sources for eCommerce
• Reaching More Buyers Using SEO
• Keyword Research

Part I: Activity (Keyword Volume Game) – 10:30 AM

• Researching Competitors
• Optimising Page Content
• How to Obtain Links

Break & Refreshments – 11:00 AM

A short break for refreshments.

Part II: Essential SEO & Best Practices – 11:15 AM

Essential SEO and best practices for eCommerce businesses.

Part II: Activity (eCommerce Checklist) – 12:00 PM

Part III: Optimisation Tools – 12:30 PM

• Google Analytics & SEMrush
• Google Search Console & SEMrush
• SEOquake

Conclusion & Feedback – 12:45PM

A chance to summarise the morning session and offer feedback.

Lunch – 1:00 PM

Time for a break and a chance to enjoy free lunch and refreshments.


I will be covering the afternoon session and be discussing eCommerce SEO in-depth. The afternoon session will cover:

Introduction – 2:00 PM

A brief introduction from Gareth on what we’ll be discussing.

Introduction to eCommerce SEO – 2:15PM

• What is eCommerce SEO?
• How is It Different from Regular SEO?
• What Challenges Do eCommerce SEOs Face?

Part I: Your Audience – 2:45 PM

The importance of understanding your target audience and how it can help not only to drive conversions and sales but help you do better SEO.

Part II: Content & SEO for eCommerce – 3:15 PM

Part III: Funnels, Email & Automation – 3:45 PM

Conclusion, Q&A & Feedback – 4:15 PM

A chance to discuss what has been learned, ask questions and give feedback.Exclusive Free eCommerce SEO Training Session & Workshop

So, what do you think ?