Darlene was joined by experienced and knowledgeable hotel marketers Melissa Bruckler, e-commerce consultant at Granite Hospitality, and Rupesh Patel, Vice president of ZENique Hotels.
Melissa and Rupesh discussed:
• How to provide travel shoppers with a visual-first experience online
• Why social media continues to play an important role in hotel marketing
• The increased importance of mobile optimization
• What it means to source, curate, publish and amplify your hotel’s story
• Key “to-do’s” for hotels in 2014Find Success in 2014: Digital Marketing Strategies for Hotel Marketers