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Digital Marketing 101


You already know that marketing is evolving and has become increasingly digitally focused. That means today’s marketers must become even more proficient across various marketing technologies to be fully effective.

There are many types of tools claiming to provide “digital marketing.” If you map capabilities to these tools however, you may need one or more of the following — and probably some others too:

Lead management tools
Campaign management tools for creating and managing campaigns using email, social media, web, and mobile
Landing page management tools
Social media monitoring and intelligence tools
Combinations of many of the above in self-styled “suites”
In this webinar, Theresa Regli will provide a methodology for mapping business needs to technology alternatives, as well as a roadmap for evaluating digital marketing vendors.Digital Marketing 101

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